💼 Career & Work
What’s been your biggest ‘pinch me’ moment in your career so far?
Realising that ideas I’d been working on around AI visibility and authority were actually influencing real conversations with clients. Hearing people repeat my thinking back to me in meetings was a surreal moment – that’s when it really hit.
What made you want to work in the advertising, creative or education sector?
I’ve always been drawn to growth and SEO because it sits right at the point where strategy meets real impact. One strong message can change how a brand is seen. One smart piece of work can open doors for a business. That mix of creativity, logic and measurable results keeps me hooked.
What’s the best piece of advice you’ve ever received (or like to give)?
Focus on building things that genuinely help people and solve real problems, not things that just look good on paper. People notice authenticity quickly – and they notice fluff even faster.
🌍 Personality & Preferences
What three words would your friends use to describe you?
Ambitious, problem-solving, loyal.
What’s something on your bucket list you haven’t done yet?
Travelling – I’ve never been outside of South Africa, so there’s a whole world waiting.
Are you more of a sunrise or sunset person – and why?
Sunrise. That’s when my head is clearest and most of my best thinking happens.
If you had to delete all but three apps from your phone, which would you keep?
WhatsApp for people. Spotify for sanity. YouTube for self-educating.
⚡ Quickfire: This or That
☕ Coffee or tea? Coffee
📚 Books or podcasts? Podcasts
🐈 Cats or dogs? Cats
⛰️ City break or countryside escape? Countryside escape
⏰ Early bird or night owl? Early bird
🍿 Sweet or savoury? Savoury
If you’re interested in a career in advertising, then get in touch: nick.friend@hunterlodge.co.uk