Universities don’t have an AI problem. They have a conversion problem.
Universities are investing in AI, but most tools aren’t improving student recruitment or conversion outcomes.
2 minutes with Paballo
From first clients to bigger decisions, she shares how confidence grows when responsibility really kicks...
2 minutes with Ofentse
She shares why perfection holds you back, and how creativity connects, inspires, and sparks ideas.
2 minutes with Brian
Brian stays curious, values meaningful impact, and believes there’s always more to learn. ...
IPA Bellwether Q1 2026 – Our short and sharp PoV
At first glance, the findings are surprising, bearing in mind what’s going on in our...
Hashtag Higher Ed Conference: 4 Takeaways that Stood Out
Two days spent with people across higher ed marketing, all trying to figure out the...