We’re proud to announce that Hunterlodge has helped Cambridge Judge Business School win the HEIST Award for Best Postgraduate Student Recruitment Campaign – recognising an ambitious, insight-led approach to diversity, inclusion, and enrolment growth.
The award-winning campaign tackled gender disparity in global business leadership head-on. With a focus on boosting female representation, international diversity, and overall MBA applications, the campaign delivered exceptional results across all KPIs. Highlights included:
-
A 47% increase in female MBA applicants
-
Applications from 49 countries – more than double the original target
-
A ROMI of £14.40 per £1 spent, generating over £3M in revenue from a £200K media budget
-
A 22% rise in total enrolments and a 32% increase in website traffic
The campaign stood out not only for its measurable impact, but also for its commitment to ethical, sustainable marketing – using real-time data sharing to reduce waste and environmental footprint, while platforms like Zhihu, Chase Dream, and TAN ensured culturally relevant outreach across global regions.
This award reinforces Hunterlodge’s reputation for delivering insight-driven, high-performance marketing in higher education – and our continued commitment to making the world a better place through inclusive, results-focused campaigns.
Congratulations to our brilliant team and to Cambridge Judge for their visionary leadership.
The competition to attract international students is intensifying, but at Hunterlodge we’re ready and excited for this challenge. So, if you need an agency who thinks differently and has its fingers on the pulse, then get in touch directly to kim.mclellan@hunterlodge.co.uk
