2 minutes with Demi

💼 Career & Work

What’s been your biggest ‘pinch me’ moment in your career so far?
It’s hard to pinpoint just one moment – it’s really the journey of how far I’ve come. From where I started to where I am now, I’ve grown not only in skills but in understanding myself and others. I’ve learned how businesses operate as a whole, gained cross-functional experience across marketing, operations and finance, and developed a strong sense of self-awareness. Looking back, it’s incredible to see how much I’ve evolved and how those experiences shape the way I approach work – and life.

What made you want to work in advertising?
I’ve always had a blend of creative interest and analytical thinking, which led me to study BCom Marketing and digital courses. Working across finance and marketing showed me that I naturally think in both ways – and advertising is one of the few sectors where that mix genuinely works.

Best piece of advice?
Be intentional with what you give your time and energy to. And if something stops feeling aligned, it’s not a setback – it’s self-awareness showing you where you’re meant to grow next.

If you could swap roles with anyone at Hunterlodge for a day…
Since I’m still new, I’m learning how everyone fits into the bigger picture – but if I could swap for a day, I’d choose someone in the creative team. I’d love to see how an idea becomes a full campaign.

🌍 Personality & Preferences

Three words your friends would use to describe you?
Low-key, selective, dry-humoured.

Something still on your bucket list?
I’ve always wanted to take a barista course. I’m a huge coffee fan (maybe a bit too much 😉), and learning the craft behind a perfect cup sounds fun.

Sunrise or sunset person?
Sunset – there’s something calming about the day slowing down.

If you could only keep three apps?
WhatsApp, my banking app and Spotify – WhatsApp to stay connected, banking for obvious reasons, and Spotify because I can’t live without music.

⚡ Quickfire Round

☕ Coffee or tea? Coffee.

🎧 Books or podcasts? Podcasts.

🐶 Cats or dogs? Dogs.

🌿 City break or countryside escape? Countryside escape.

⏰ Early bird or night owl? Early bird.

🍿 Sweet or savoury? Savoury.

If you’re interested in a career in advertising, then get in touch: nick.friend@hunterlodge.co.uk