The Start:
Previous year’s applications from India were down, so we were tasked with delivering an awareness campaign to attract new applications and drive them to the PG landing page.
The Middle:
After careful research, we have identified three key reasons that India applications have decreased.
1.Policy changes driving students away.
2.Not targeting Kochi, Jaipur, and Ahmedabad (12.87% of India’s market)
3.The rise in popularity of the USA as study destination
It was also important to address specific concerns around Brexit and visa policies by providing clarity and support.
We planned a broad mix of awareness channels, complimented by lead gen, including:
-Programmatic display
-Performance Max
-Meta
-Snapchat
-Google Ads PPC
-HE Portals: IDP Connect, Study Portals, Shiksha Study Abroad, Si-UK, Leverage Edu, GeeBee
The End:
177% above planned impressions across all audiences and channels.
+27% above last year’s PG apps.
+34% above last year’s UG apps.
